Shop Local. Support New York. Welcome to Hi5.nyc

An Open Invitation to New York City's Small Business Community

By Ralph Trionfo, Founder & Creative Director

Every day, millions of people shop online without knowing who they're buying from or where their money ends up.

In 2019, I asked a simple question:

What if supporting a local New York City entrepreneur was just as easy?

That question became Hi5.nyc—a marketplace created to celebrate and support the people building businesses across all five boroughs.

New York City is the most diverse city in the world and, to many, the capital of the world. It's where ideas become companies, creativity becomes commerce, and small businesses become neighborhood institutions.

Hi5.nyc exists to help those businesses grow.

Why "Hi5"?

A high five is an exchange of excitement, encouragement, and celebration.

It's a simple way of saying, "Congratulations." "Keep going." "You've got this."

That's the feeling we want every purchase to create.

Every order placed on Hi5.nyc is a high five to a local entrepreneur who chose to build something in New York City.

Buy Local. Make an Impact.

Instead of making another purchase from someone you'll never know, imagine supporting an entrepreneur right here in New York City.

The author finishing their first book.

The fashion designer launching a new collection.

The neighborhood coffee roaster.

The jewelry maker.

The artist.

The family-owned business.

The local manufacturer.

Behind every product is a real person with a story, a family, and a dream.

When you shop local, you're doing more than making a purchase—you help create jobs, strengthen neighborhoods, and keep New York City's entrepreneurial spirit alive.

Calling All New York City Entrepreneurs

Hi5.nyc is welcoming businesses from every borough and every industry.

Whether you're an established company or just getting started, we invite you to join a marketplace built to showcase businesses Built in NYC.

We're especially excited to collaborate with Shopify merchants through Shopify Collective, making it easier to expand your reach while continuing to manage your own products, inventory, and fulfillment from your own store.

Our mission is simple:

Support local. Celebrate entrepreneurs. Strengthen New York City.

If you're building something in New York City, we'd love to help share your story.

Let's give New York City's small businesses the biggest high five they've ever received.

Built in NYC. Supported by Community. Shared with the World.

Ralph Trionfo
Founder & Creative Director, Hi5.nyc